This box was truly eyecatching and is the largest Pop-Tarts box ever made. In the center of the venue, there was the huge limited edition Lyrical Lemonade x Pop-Tarts box. These included photos of the iconic lemon that Lyrical Lemonade is known for. When we entered the venue, we were greeted by Pop-Tarts employees and an array of art and prints created by Lyrical Lemonade fans. The event was already off to such an amazing start before we even got to try out everything they had to offer. Before we even walked in we were able to get photos with Storm Ried, a famous actress known for her role in Euphoria and other famous movies. While walking down Melrose we were able to see the decorated building and fans waiting to get in. The building in which the event was held was immediately eye-catching with bright blue and yellow pop art and the Lyrical Lemonade lemon head icon to represent the collaboration. This meant that fans were able to bring any merchandise they wanted- from tote bags to t-shirts to shoes- to get custom-designed with patches from the event. Before the release of the limited-edition box on August 14th, Lyrical Lemonade “frosted” fan’s back-to-school wear with collaboration art. Lyrical Lemonade took this “Crazy Good” collab to another level with an exclusive pop-up event on Melrose.
This is the first time Pop-Tarts released the reign on their iconic box for an artist to reimagine in a colorful and creative style. Last Friday, the Pop-Tarts teamed up with Lyrical Lemonade to present their first-ever limited edition box- Pop-Tarts x Lyrical Lemonade Lemon Creme Pie. By adding your email you agree to get updates about Spoon University Healthier ENDS AUGUST 6 AT 11:59PM EST OR WHILE SUPPLIES LAST. Stay tuned to Pop-Tarts and Lyrical Lemonade social channels for more information, including the drop of the limited-edition Lyrical Lemonade Pop-Tarts box. Fans who don’t score a slot can still attend the event and leave with a variety of limited-edition Pop-Tarts x Lyrical Lemonade merch. 4 for a chance to get the item of their choice customized at the pop-up on Aug. Los Angeles residents can enter HERE beginning Aug.
“This collaboration is yet another way we’re inspiring our audience to go beyond the expected and see what others don’t, because challenging everyday expectations is our toast and jam.” “The Lyrical Lemonade team members are the embodiment of the ingenious instigators we celebrate at Pop-Tarts because they consistently hack the mundane and create the extraordinary,” explains Sarah Reinecke, Senior Director, Brand Marketing, Pop-Tarts. 14 at 6 p.m, following limited availability at the Los Angeles pop-up the previous day. The “Crazy Good” collaboration, a first for the Kellogg’s brand, will be available on Lyrical Lemonade’s website starting Saturday, Aug. “All of us at Lyrical Lemonade have been eating Pop-Tarts since we were kids, so collaborating with them on our own Lyrical Lemonade box is a feeling that I can’t even really explain, feels surreal.”Īs part of the partnership, Pop-Tarts is creating a limited-edition Lyrical Lemonade Toaster Pastry, featuring packaging designed by the Lyrical Lemonade team. “It’s been a while since everyone has been back together in school, and we loved the idea of collaborating with Pop-Tarts to get creative and make that first day back amazing,” said Cole Bennett, founder of Lyrical Lemonade.
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